Kathy Selker

Kathy SelkerKathy Selker

President
Northlich
Cincinnati, OH
(513) 421-8840

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Kathy Selker is president and CEO of Northlich, a leading strategic marketing firm based in Cincinnati, Ohio. Kathy’s path to a career in agency leadership was not typical. She studied economics as an undergrad and that social sciences background trained her to look for the motivators that lead people to make the choices they make. She earned her MBA and that prepared her to apply consumer behavior principles in the context of business objectives. As president and CEO since 2007, Kathy helps brands and companies understand both the contribution and the cost of their marketing efforts so they can deliver real value to their stakeholders.

Her blog, https://aimforthe80.com/, covers industry trends, tactics, and strategies focused on helping marketers communicate with women about complex services such as health care and financial services. Many of her posts have been picked up by third-party publishers such as Forbes, The American Marketing Association and MediaPost.

You can read her full bio on the firm’s website.

Kathy has written or contributed to the articles listed below.

Edward M. Rafalski and Kathy Selker Join Editorial Advisory Board of Strategic Health Care Marketing

Ed Rafalski and Kathy Selker

The Strategic Health Care Marketing Editorial Advisory Board is made up of leaders in the health care marketing field who are committed to shaping the future of the industry. They offer ongoing feedback on our editorial coverage, write occasional articles, and point us to developments and people SHCM members like you should know about. I am very pleased to announce that Edward M. Rafalski, Ph.D., MPH, FACHE, and Kathy Selker have joined this elite group.

Technology’s Role in Managing Chronic Conditions

Kathy Selker, president and CEO, Northlich

“Telemedicine is more than a nascent trend — it’s here to stay,” according to Kathy Selker, president and CEO of Northlich, an independent, full-service marketing and advertising agency. Selker’s new article explores how technology, such as wearables, can help patients with chronic conditions better monitor their health — and how marketers can connect with and Read More

Marketing Hospitals to Women with Chronic Conditions

Kathy Selker

// By Kathy Selker // Telemedicine is more than a nascent trend — it’s here to stay. This article explores how new technology, such as wearables, can help patients with chronic conditions better monitor their health — and how marketers can connect with and drive preference among these chronic care patients before a crisis happens. Read More

Women Make Health Care Decisions – Does Your Marketing Reflect This?

Kathy Selker

“While hospitals cater to everyone, their most influential consumers are women, who make 80 percent of health care decisions in America,” says Kathy Selker. Selker is president and CEO of Northlich, an independent full-service marketing and advertising agency. In our new article, Selker discusses how to connect with this key health care demographic. Here’s an Read More

10 Ways Hospital Marketers Can Connect with Women

Kathy Selker

// By Kathy Selker // While hospitals cater to everyone, their most influential consumers are women, who make 80 percent of health care decisions in America. It’s important to segment and target by gender, but remember that women prefer gender-neutral marketing messages. With recent social media movements toward greater equality for women (in all realms, Read More