Kathy Selker

Kathy Selker served on the SHCM Editorial Advisory Board from 2019 to 2020.

Kathy Selker

Managing Director
Stratos
Cincinnati, OH
(513) 457-1550

Follow Kathy: LinkedIn | Twitter

Kathy Selker is the Managing Director of Stratos, a business-oriented marketing consultancy built upon my many years as the President and CEO of Northlich, an independent strategic marketing and advertising agency. Stratos was inspired by the stratosphere, the atmospheric layer above turbulence. It’s where the air is clear, and the view is expansive. Our big-picture perspective comes from years of experience in driving behavior change and building business.

In the agency business we were always tasked to drive staff billable hours. At Stratos we take a more progressive approach to resourcing and rather than fitting the needs to the team we have; we begin with our client’s business challenge and then assemble the right team to best address the work that needs to be done.

She has a deep interest in community access to healthcare and her blog, https://aimforthe80.com/, covers industry trends, tactics, and strategies focused on helping marketers communicate with women about complex services such as health care and financial services. Many of her posts have been picked up by third-party publishers such as Forbes, The American Marketing Association and MediaPost.

Kathy has written or contributed to the articles listed below.

Edward M. Rafalski and Kathy Selker Join Editorial Advisory Board of Strategic Health Care Marketing

July 3, 2019

The Strategic Health Care Marketing Editorial Advisory Board is made up of leaders in the health care marketing field who are committed to shaping the future of the industry. They offer ongoing feedback on our editorial coverage, write occasional articles, and point us to developments and people SHCM members like you should know about. I am very pleased to announce that Edward M. Rafalski, Ph.D., MPH, FACHE, and Kathy Selker have joined this elite group.

Technology’s Role in Managing Chronic Conditions

June 13, 2019

“Telemedicine is more than a nascent trend — it’s here to stay,” according to Kathy Selker, president and CEO of Northlich, an independent, full-service marketing and advertising agency. Selker’s new article explores how technology, such as wearables, can help patients with chronic conditions better monitor their health — and how marketers can connect with and Read More

Marketing Hospitals to Women with Chronic Conditions

June 5, 2019

// By Kathy Selker // Telemedicine is more than a nascent trend — it’s here to stay. This article explores how new technology, such as wearables, can help patients with chronic conditions better monitor their health — and how marketers can connect with and drive preference among these chronic care patients before a crisis happens. Read More

Women Make Health Care Decisions – Does Your Marketing Reflect This?

May 23, 2019

“While hospitals cater to everyone, their most influential consumers are women, who make 80 percent of health care decisions in America,” says Kathy Selker. Selker is president and CEO of Northlich, an independent full-service marketing and advertising agency. In our new article, Selker discusses how to connect with this key health care demographic. Here’s an Read More

10 Ways Hospital Marketers Can Connect with Women

May 8, 2019

// By Kathy Selker // While hospitals cater to everyone, their most influential consumers are women, who make 80 percent of health care decisions in America. It’s important to segment and target by gender, but remember that women prefer gender-neutral marketing messages. With recent social media movements toward greater equality for women (in all realms, Read More