Marketing Hospitals to Women with Chronic Conditions
// By Kathy Selker //
Telemedicine is more than a nascent trend — it’s here to stay. This article explores how new technology, such as wearables, can help patients with chronic conditions better monitor their health — and how marketers can connect with and drive preference among these chronic care patients before a crisis happens.
According to the CDC, nearly half of Americans have a chronic disease. Women tend to be affected earlier in life than men, and thus need care longer. For health care marketers, this is an important opportunity: Hospitals and health care systems that can build meaningful connections with chronic care patients before a health crisis will find themselves top-of-mind when a need for critical care does arise.
New health care technologies such as wearables, live-video conferencing, and other forms of telemedicine can help chronic care patients monitor their conditions and get the help they need. If deployed strategically, they can also help hospital systems drive preference among chronic care patients.