Uvalde Memorial Hospital

Beyond the Headlines: Health System Leaders Share Their Crisis Communication Strategies

Lauren Landwerlin, vice president, strategy, marketing, and communications, Saint Francis Health System

Health systems rely on their communications teams to keep all stakeholders informed during a crisis and help to bring healing to the community in the aftermath, through empathetic messaging. At SHSMD Connections in September, three health system communications leaders shared their experiences following a crisis in their respective communities. “Sometimes the strength of the people Read More

Lessons from a Crisis: When You’re in the Eye of the Storm

Lisa O’Neil, system director of marketing and brand management, Lee Health

You don’t know what you don’t know until you’re faced with leading your organization through a crisis. Here are three stories from leaders whose best advice is to expect that, sooner or later, a crisis will come. It’s not if – it’s when. // By Susan Dubuque // Health systems rely on their communications teams Read More