Physician Relations

Health Care Marketing on a Shoestring: Small Budget, Big Results

Peter Hochstein

In the small city of Peoria, Illinois (population 116,513), OSF Saint Francis Medical Center (609 beds) used a very small media budget ($45,000) for one of its services and got some big results. The service was mammogram screening. And, yes, there were other costs for production and Internet usage and design, too. Richole Ogburn, account Read More

Why Better Physician Onboarding Leads To Higher Profits

Matt Humphrey

Serving the central and northeast regions of Pennsylvania, Geisinger Health System is one of the largest rural health systems in the nation, operating nine hospitals, along with a 1,200 member multi-specialty group practice, two research centers, and a 467,000-member health plan. While some hospitals communicate with providers themselves, Geisinger decided to try a different approach, Read More

Rural Health System Maximizes Profits Through Better Physician Onboarding; Can You Cut Your New Docs’ Time to Profit by 78%?

By Lisa D. Ellis Relationships are the focus of attention at Geisinger Health System—and not just with patients, but also with its practitioners and specialists. In fact, aligning with providers, as well as with all of the internal service lines, is a key part of the organization’s strategy, enabling everyone to work collaboratively within the Read More

How To Position Your Service Lines for Success in Today’s Marketplace

Howard Gershon

Service lines may be the mainstay of your organization, but are you using them strategically for the realities of today’s marketplace? If not, you could be missing some important potential for getting, and keeping, your patients. Health care reform has changed the way most hospitals do business—and the impact includes an increased emphasis on value Read More

Positioning Your Brand in the Digital World

More people today are turning to the Internet to get their health information, making the digital world an increasingly important space for hospitals to market their services and engage with consumers. With so much opportunity for online promotion, the key to successfully navigating the array of choices is to make strategic decisions with your digital Read More

Restructuring Service Lines for Success

Service lines may be the mainstay of your organization, but are you using them strategically for the realities of today’s marketplace? If not, you could be missing some important potential for getting, and keeping, your patients. Responding to the Current Climate Health care reform has changed the way most hospitals do business—and the impact includes Read More

Communication and Co-Leadership Key to Physician Engagement

Sheryl S. Jackson

by Sheryl S. Jackson Everyone agrees that in today’s health care environment physician engagement is critical to the success of collaborative care models as well as the successful retention of physicians. But how does a health care leader define, identify, and quantify physician engagement? What is physician engagement? “There is a lot of talk about Read More

Physician Onboarding: Four Steps in One Process

Nancy Vessell profile pic

by Nancy Vessell With 40 to 60 new physicians arriving every year to serve an eight-hospital system and its medical group, where 40 people are involved in physician recruitment, onboarding, orientation, and retention, the opportunity for “dropped balls” measures in the tons. That’s according to Jim Zache, vice president of physician recruiting and physician relations Read More