2020 Healthcare Marketing & Physician Strategies Summit: Celebrating 25 Years of Industry Leadership
// By Jane Weber Brubaker //
Whether you’re at the pinnacle of your career or working your way up, the value of meeting with your peers and heroes face to face cannot be overstated.
Twenty-five years ago, Judy Neiman founded what is now called the Healthcare Marketing & Physician Strategies Summit (the Summit). She had the foresight back then to see that consumers were becoming a powerful voice in health care. “It was clear at the time that consumers were going to become increasingly involved in making their own health care decisions,” Neiman says. “It seemed that marketers were well-positioned within their organizations to become the voice of those consumers because they were in a position to understand them and convey their needs and wants within.”
Initially launched as the Forum on Customer-Based Marketing Strategies, and later combined with the Physician Strategies Summit, the Summit has become one of the must-attend health care marketing conferences for senior and emerging health care leaders, with an average attendance of more than 800. We spoke with Neiman and conference co-chairs Susan Alcorn, counselor at strategic communications firm Jarrard Phillips Cate & Hancock and principal at Alcorn Strategic Communications, and Kriss Barlow, principal at Barlow/McCarthy, to get a preview of this year’s Summit, set for April 5–7 in Las Vegas.
Alcorn says, “No matter where you are in your career, there’s something that will appeal to you and I think that’s what’s really excellent about the Summit.”
Barlow agrees that the people side of the equation is a big part of the Summit’s draw. “People who are in these roles are trying to evolve skill sets and understand the pace of change,” she says. “When you think about the business development people or the medical community, I think a whole lot of what the Summit has tried to do is to help people become the most effective they can be in their roles.”
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