// By Marcia Simon, APR // How do chief marketing officers (CMOs) defend the fundamental value of health care marketing amid budget constraints, workforce shortages, and increasing use of artificial intelligence? Head marketers from UCSF Health and Baptist Health South Florida share their thoughts on how their role is shifting to meet the needs of their organizations.
A new Strategic Health Care Marketing webinar for healthcare marketers and strategists
Presented on Jan. 29, 2025
Your Presenters:
Moderated by:
What you’ll take away:
Marketing expert Seth Godin has long championed the idea that small, passionate communities — what he calls tribes — are a powerful force that can drive marketing and business success through their collective energy. Learn about fundraisers run by dedicated, passionate communities that came together to make a big difference at children’s hospitals.
// By Susan Dubuque // The application of art and music in healing dates back thousands of years. Today, these timeless practices are finding new life in modern health care. Read the full article to explore how expressive therapies are used to shape patient experiences and enhance clinical care at leading health systems.
// By Melissa Sher // The United States is facing a national crisis in child and teen mental health. Children’s hospitals across the country are responding by building upon the care they already provide. Read on to explore 12 notable initiatives at children’s hospitals across the country working to tackle the growing challenges in adolescent mental health.
// By Jane Weber Brubaker // There comes a point in the life of organizations and individuals when it’s time for a change. For Don Stanziano and Geisinger, that time was 2024. Discover highlights from our conversation with Stanziano about his new role and his thoughts on the opportunities and challenges facing health care organizations in 2025.
In January 2023, Nebraska Medicine faced a significant staffing shortfall. Leadership recognized the need for immediate and long-term strategies to address recruitment and retention challenges. Discover how Nebraska Medicine reframed its employer brand to ensure the stable workforce needed to deliver excellent care and help the organization grow and thrive.
// By Susan Dubuque // The UNC Health Championship golf tournament isn’t just about perfect swings and scenic fairways — it’s a game changer for health care across North Carolina. Discover how UNC Health’s omnichannel marketing campaign achieved and surpassed its goals through strategic thinking, innovative media tactics, and impactful creative executions.
Eating disorders are complex mental health conditions characterized by unhealthy relationships with food and body image, leading to significant physical and psychological consequences. Discover how Illinois-based residential treatment facility Timberline Knolls and ad agency Bakery use Renaissance art to depict the strength of alumni with eating disorders.
// By Melissa Sher // Marketing expert Seth Godin has long championed the idea that small, passionate communities — what he calls tribes — are a powerful force that can drive marketing and business success through their collective energy. Learn about fundraisers run by dedicated, passionate communities that came together to make a big difference at children’s hospitals.