New Year, New Challenges: Prepare for These 10 Health Care Marketing Trends in 2017

December 5, 2016

// By Lindsay R. Resnick //

Lindsay ResnickThe new year is just around the corner and with it comes many challenges, along with many opportunities, for health care marketers.

If what we’ve seen over the past year is any indication, 2017 won’t be for the faint of heart. Combine the dynamics of socioeconomic-political tensions with the massive transformation happening across health care’s ecosystem—regulatory, technology, competition, innovation, finance, clinical—and you get an environment ripe for disruption—and opportunity, too. At the same time, marketing is undergoing its own revolution—personalization, omnichannel, ad blocking, live streaming, mCommerce, IoT, which equals another environment ripe for disruption—and opportunity.

Following are the top 10 health care marketing trends to watch in 2017. Use them to inform strategic vision and design tactical actions.


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