Physician Strategies // By Lisa D. Ellis // What strategies does your organization take to attract good hospitalists to join your staff? If the truth is that you rely completely on a recruiter rather than involving your hospitalist group in the process, you may be missing some important opportunities. Therefore, it may be time to Read More
Serving the central and northeast regions of Pennsylvania, Geisinger Health System is one of the largest rural health systems in the nation, operating nine hospitals, along with a 1,200 member multi-specialty group practice, two research centers, and a 467,000-member health plan. While some hospitals communicate with providers themselves, Geisinger decided to try a different approach, Read More
While health care marketers are often urged to embrace the social media revolution, “another kind of social network has an even bigger impact on health care: the referral network that connects physicians,” says Moses Hohman, CEO of Human Practice, a Chicago-based digital health startup that helps physicians and health systems meet their referral goals. “Though Read More
By Moses Hohman Much has been made in health care marketing circles of the need to embrace the social media revolution. “Go where the patients are,” conventional wisdom tells us, and where they are is on online social networks. Just last month the Pew Research Center came out with the latest user statistics on Facebook: Read More
By Lisa D. Ellis Relationships are the focus of attention at Geisinger Health System—and not just with patients, but also with its practitioners and specialists. In fact, aligning with providers, as well as with all of the internal service lines, is a key part of the organization’s strategy, enabling everyone to work collaboratively within the Read More