5 Keys to Building Stronger Relationships Between Marketing and Finance

Increased economic pressures caused by the pandemic and other factors are making it more important than ever for marketers to partner with their chief financial officers to develop a deeper understanding of finance and demonstrate return on investment for marketing spending.

A new Strategic Health Care Marketing webinar for health care marketers and strategists

Presented on January 12, 2022

Your Presenters:

• Amy Stevens, Vice President and Chief Marketing Officer, Tidelands Health
• Beth Ward, Executive Vice President and Chief Financial Officer, Tidelands Health
• Melissa Fors, Vice President of Marketing Strategy, Hazelden Betty Ford Foundation
• James A. Blaha, Vice President and Chief Financial Officer, Hazelden Betty Ford Foundation

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Learn How (and Why) to Partner With Your Finance Department

Increased economic pressures caused by the pandemic and other factors are making it more important than ever for marketers to partner with their chief financial officers to develop a deeper understanding of finance and demonstrate return on investment for marketing spending. In this COVID-19 age of tight budgets and heightened expectations to produce results, it Read More

5 Keys to Building Stronger Relationships Between Marketing and Finance

// By Brian Griffin // Partnerships between CMOs and CFOs can raise marketers’ profile in the C-suite and enhance marketing effectiveness. Increased economic pressures caused by the pandemic and other factors are making it more important than ever for marketers to partner with their chief financial officers to develop a deeper understanding of finance and Read More