Women’s Health Is Less Discussed, Undertreated, and Underfunded

wendy-margolin-headshot

What health care marketers can do to bring attention to women’s health disparities. // By Wendy Margolin // When it comes to women’s health, there’s a lack of attention, funding, research, and education. From the moment we start menstruating, it’s a secret. Girls are often embarrassed to tell their mothers, which is partly what makes Read More

Don’t Drop the Ball: How to Track and Update Assets During a Rebrand

Effective project management and clear communication are critical to keeping a rebrand on schedule. // By Brian Bekins // Your brand is more important than ever, especially for organizations seeking to be recognized over an expanding number of marketing platforms and sales channels. Shifts in the market, mergers and acquisitions, and other company changes also Read More

How Aligning HR and Marketing Can Bring Your Recruitment Brand to Life

J.L. Grayson, director of brand strategy, Moffitt Cancer Center

The scarcity of health care workers is not new. Since the 1980s, there has been significant industry chatter, particularly surrounding the critical shortage of nurses. When COVID hit, demand skyrocketed, just as the “Great Resignation” struck. Workforce shortfalls threaten patient care and have significant financial implications. One study finds that labor shortages have cost hospitals and Read More

Conference Preview: SHSMD23 Connections Aims to Inspire and Challenge

Ryan Younger, vice president of marketing, Virtua Health

Each fall, the SHSMD Annual Conference brings together the best and brightest in our industry — from seasoned veterans to tomorrow’s leaders — for three days of sharing, growing, and learning together. This year, the health care strategy and marketing community will convene in Chicago from September 10-12 at SHSMD23 Connections. The conference is an Read More

How to Crack the Code on Media Strategy and Channel Mix

WellSpan Health’s omnichannel media approach had a dramatic impact in a highly competitive marketplace. Learn how you can use intent-based planning to guide your media strategy and drive results. A new Strategic Health Care Marketing webinar for healthcare marketers and strategists Presented on September 7, 2023 Your Presenters: Jason VanDiver, Vice President of Communications, WellSpan Read More

Unifying HR Marketing and Brand, Part 1: Moffitt Cancer Center

Joel English, senior vice president, BVK

Marketing executives share how Moffitt Cancer Center’s marketing and HR teams work together to alleviate recruitment and retention challenges by aligning with the brand. // By Susan Dubuque // The scarcity of health care workers is not new. Since the 1980s, there has been significant industry chatter, particularly surrounding the critical shortage of nurses. When Read More

SHSMD23 Connections: Be the Change Your Organization Needs

Lisa Crockett-Providence

Connect with the community shaping the future of health care. // By Jane Weber Brubaker // Each fall, the SHSMD Annual Conference brings together the best and brightest in our industry — from seasoned veterans to tomorrow’s leaders — for three days of sharing, growing, and learning together. This year, the health care strategy and Read More

Marketing’s Role in Advancing Diversity, Equity, and Inclusion

Victor Reiss, vice president— Consumerism & Insights, UNC Health

DEI is about more than representation. It’s all about creating an environment where everyone feels heard, respected, and empowered. No other industry has more of an imperative to embrace DEI than health care as the path to a healthier future for everyone. At this year’s Healthcare Marketing & Physician Strategies Summit (HMPS23) in Austin, Texas, Read More

Children’s Hospital Colorado’s “Miraculous Everyday” Campaign Designed to Increase Brand Awareness, Showcase Innovation and Compassion

Cheryl L. Serra

Medical experts collaborated with the marketing team to showcase complex procedures that change lives. // By Cheryl L. Serra // Being in the middle of the western half of the United States — between well-known East and West Coast medical facilities — presented Children’s Hospital Colorado with a marketing challenge. In addition to making potential Read More

How Digital Wayfinding Improves Patient Navigation and Saves Money

Clay Anderson, global product manager of software, CenTrak

As a health care provider, how can you ensure your patients are able to easily navigate your facilities to access care when they need it? Health care facilities lose an estimated $200,000 per year due to scheduling conflicts directly caused by patient navigation challenges, reports Clay Anderson in a new article. First impressions are crucial. Read More

Best Practices for Bringing Diversity, Equity, and Inclusion (DEI) to Life

Deb Pappas, chief marketing and communications officer and executive champion for DEI Education & Awareness Pillar, Connecticut Children’s

Executives from Connecticut Children’s, UNC Health, and Stanford Health Care share how they integrate diversity, equity, and inclusion (DEI) into the organizational culture. // By Susan Dubuque // DEI is about more than representation. It’s all about creating an environment where everyone feels heard, respected, and empowered. No other industry has more of an imperative Read More

Should You Spend Your Media Budget on Branding or Acquisition?

Jerry Hobbs, president and chief strategy officer at Prairie Dog

MultiCare’s CEO believes brand-building is the key to sustainable growth, and that it supports acquisition. It’s not either-or; it’s both-and.  // By Jane Weber Brubaker // Health care marketers are sometimes on the defensive when proposing budgets to their CEOs and CFOs, feeling the pressure to justify the expense and project the expected return on Read More

Brand Differentiation for Health Systems: How to Stand Out in a Crowded Market and Drive Business Results

Gain control of the health care cost narrative, combat the tsunami of negativity, communicate the value your organization provides, and protect your brand.

A new Strategic Health Care Marketing webinar for healthcare marketers and strategists

Presented on August 9, 2023

Your Presenters:

  • Amy Comeau, Vice President, Marketing, Emory Healthcare
  • Shannon Curran, President, SPM Marketing & Communications

SPM webinar

Watch Now »