Demystifying the Power of Schema in Search:
What Healthcare Marketing and Digital Teams Need to Know
A new Strategic Health Care Marketing webinar with insights from Aha Media
Sponsored by
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this event is FREE to attend.
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Wednesday | September 23, 2026 | 2 p.m. Eastern
Webinar at a Glance
Date: Wednesday, September 23, 2026
Time: 2 p.m. Eastern, 1 p.m. Central, 12 p.m. Mountain, 11 a.m. Pacific
Duration: 60 Minutes
Cost: This event is free to attend, thanks to our event sponsor.
Leona Wong
Director of Brand Strategy
Stanford Medicine/Children’s Health
Leona Wong is the Director of Brand Strategy at Stanford Medicine Children's Health. Since joining the organization in 2015, Leona has managed marketing and branding strategies, including consumer advertising and reputation management, while maintaining oversight of the organization’s branding presence.
Before joining Stanford Medicine Children’s Health, Leona contributed her marketing expertise to higher online education at the University of Phoenix. Leona also brings nearly twenty years of advertising experience from the agency side, having worked at agencies such as BBDO and FCB. Throughout her agency career, she has collaborated on diverse brands including California Lottery, Mars Pet Foods, Visa, E&J Gallo Wineries, and Best Western Hotels.
Ever look around in a meeting and think, "Why does everyone keep talking about schema?" You're not alone.
Schema has become one of the biggest buzzwords in SEO and AI search, — but what is it, really? And why should marketers, content creators, and digital teams care?
In this practical session, Ahava Leibtag and Tim Voyles will cut through the jargon and explain what schema is, why it matters in today's search landscape, and how it works alongside structured content to help search engines and AI platforms better understand your website. You'll leave with a shared understanding of the strategy behind schema, plus a behind-the-scenes look at how technical teams implement it to support discoverability across search and AI.
By the end of this session, participants will be able to:
- Explain what schema is and why it matters in today's search landscape.
- Understand how structured content and schema work together to improve content discoverability.
- Identify where marketing, content, and digital teams each contribute to an AI-ready website.
Rob Klein
Founder & CEO
Klein & Partners
Rob Klein, Founder and CEO of Klein & Partners, is a recognized expert in health care marketing research and brand consulting.
For 40 years, Rob has provided research and brand consulting to the leading hospitals, health systems, and health plans in the country.
Rob’s specific areas of research and consulting expertise include brand management and measurement, market segmentation, communications evaluation and measurement, journey mapping, website experience measurement, and service line development.
Rob has a bachelor’s degree in marketing and a master’s degree in advertising, both from Michigan State University. He has taught graduate level marketing research at Michigan State.
Sponsored by
This event is free to attend thanks to our event sponsor.
Your Presenters:
- Ahava Leibtag, Founder and CEO, Aha Media Group
- Tim Voyles, Partner and Technology Lead, HealthStack Partners
Your Moderator:
- Jared Johnson, Host, Healthcare Rap Podcast, and eHealthcare Strategy & Trends Editorial Advisory Board Member
About Your Presenters
Tim Voyles
Partner and Technology Lead
HealthStack Partners
Tim Voyles is Partner and Technology Lead at HealthStack Partners, where he helps healthcare organizations modernize their digital platforms through secure, accessible, and search-optimized website solutions. With more than 25 years of experience in software development, web technologies, and healthcare IT, Tim specializes in WordPress website modernization, technical SEO, structured data (schema) implementation, accessibility, and platform integrations.
He has led digital initiatives for hospitals, health systems, physician practices, and healthcare technology organizations, focusing on improving patient access, content governance, and long-term website sustainability. Tim is passionate about helping healthcare organizations build websites that are easier to manage, easier to find, and easier for patients to use.
Ahava Leibtag
Founder and CEO
Aha Media Group
Ahava Leibtag is a passionate advocate for clear healthcare information. She’s also the person you want to sit next to at a dinner party. Ahava is the founder and CEO of Aha Media Group, an award-winning healthcare content marketing agency. She continuously pushes the field of healthcare content to use plain language and the latest in digital strategies to educate and inform audiences. Ahava co-founded HealthStack Partners in 2025 to address the marketing technology needs of hospitals and health systems nationwide.
Ahava is the author of The Digital Crown and was inducted into the Healthcare Internet Hall of Fame in 2020. Her master’s thesis from Georgetown University was a critical comparison of Dirty Dancing and Save the Last Dance. Ask her about it the next time you meet—she’s the woman with the hot pink hair and glasses listening to Taylor Swift.
