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5 Keys to Building Stronger Relationships Between Marketing and Finance

Increased economic pressures caused by the pandemic and other factors are 

making it more important than ever for marketers to partner with their

chief financial officers to develop a deeper understanding of finance

and demonstrate return on investment for marketing spending.

Wednesday, January 12, 2022 
2:00 P.M. Eastern


This webinar is free for members of Strategic Health Care Marketing.

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Your Presenters: 

  • Amy Stevens, Vice President and Chief Marketing Officer, Tidelands Health
  • Beth Ward, Executive Vice President and Chief Financial Officer, Tidelands Health
  • Melissa Fors, Vice President of Marketing Strategy, Hazelden Betty Ford Foundation
  • James A. Blaha, Vice President and Chief Financial Officer, Hazelden Betty Ford Foundation
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