The Power of Plain Language in
Physician Marketing
A new Strategic Health Care Marketing webinar
for healthcare marketers and strategists
Presented on September 25, 2024
This webinar is free for members of Strategic Health Care Marketing
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Your Presenters:
- Ahava Leibtag, Founder and CEO, Aha Media Group
- Shelley Heinrichs, Senior Account Manager, Aha Media Group
Moderated by:
- Wendy Margolin, owner of Sparkr Marketing
Sponsored by Aha Media Group
Traditional health care marketing often uses complex, jargon-heavy content, assuming educated audiences prefer it. But they don’t. Ongoing research shows that physicians favor clear, concise communication, leading to better engagement and decision making.
Providers are busier than ever, with less time to spend with patients. How can marketers gain a portion of that limited time? Ahava Leibtag’s Q&A with Senior Account Manager Shelley Heinrichs will dig into the details of Aha Media Group’s research and share what’s working for their clients in 2024.
Join us for a free webinar and learn how plain language improves engagement and decision making among physicians. You’ll get practical tools and strategies to create content that respects physicians' time and cognitive load, demonstrating clear ROI to stakeholders.
You’ll learn:
- How to overcome the misconceptions about plain language in health care marketing
- Why using plain language doesn’t that mean ‘dumbing down’ the content
- The measurable benefits of plain language in physician marketing
- How you can advocate for plain language within your organization
- Practical tips for transitioning from technical jargon to clear communication
And much more!
Your Presenters
Ahava Leibtag
Found and CEO
Aha Media Group
Ahava Leibtag is a passionate advocate for clear health care information, but also the person you want to sit next to at a dinner party. As the founder and CEO of Aha Media Group, an award-winning health care content marketing agency, she continuously pushes the field of health care content to use plain language and the latest in digital strategies to educate and inform audiences.
Ahava is the author of The Digital Crown and was inducted into the Healthcare Internet Hall of Fame in 2020. Her master’s thesis from Georgetown University was a critical comparison of Dirty Dancing and Save the Last Dance. Ask her about it the next time you meet — she’s the woman with the hot pink hair and glasses listening to Taylor Swift.
Shelley Heinrichs
Senior Account Manager
Aha Media Group
Shelley Heinrichs, Senior Account Manager at Aha Media Group, is known for her strong people skills and psychological insight, which she brings to her work with clients and project teams.
Formerly a high school English literature and ESL teacher, Shelley transitioned to marketing, leveraging her deep understanding of human behavior and meticulous attention to detail. With a degree in applied linguistics from California State University, Fresno, she now specializes in health care marketing, where she finds inspiration in creating impactful content.
Do you have valuable content that you'd like to get in front of decision makers at hospitals, health systems, and physician groups?