Is Rome Burning?
Let's Discuss the Changing CMO Role

Christine Kotler
Chief Marketing and Communications Officer
Baptist Health South Florida

Christine oversees all branding, marketing, communications, and media efforts for Baptist Health South Florida. Baptist Health is the largest not-for-profit healthcare organization in the region with 12 hospitals, 200+ outpatient locations, 28,000+ employees, more than 4,500 physicians, and 3.3 million patient encounters. Throughout her career, Christine has been committed to the not-for-profit sector, driving results, increasing customer engagement, and strengthening brand awareness, loyalty, and affinity. She was named to Becker’s 2023 "Chief Marketing Officers to Know" list and honored as a Ragan’s Top Woman in Communications – Crisis Navigator for her team’s exceptional response during the COVID-19 pandemic. Passionate about purposeful work, she also teaches healthcare marketing at the University of Miami.

Sarah Sanders
Chief Marketing and Brand Experience Officer
UCSF Health

Sarah Sanders is Chief Marketing and Brand Experience Officer for UCSF Health. Sanders has a track record for transforming organizations by using innovation and emerging technologies to establish a 360-view patient and creating a seamless experience across their healthcare journey. She has successfully integrated CRM and marketing automation into the marketing function at several institutions enabling greater transparency, impact, and accountability. Her focus is on creating personalized, relevant, and value-added interactions for consumers and patients that contribute to UCSF digital first leadership. Sarah’s healthcare career spans both adult and pediatric medicine, including most recently Nemours Children’s Health and Penn Medicine.

Ryan Donohue
Strategic Advisor
NRC Health

Ryan Donohue is a thought leader in the realm of healthcare consumerism. Ryan’s mission is to inspire and persuade hospital and health system leaders to embrace and engage the healthcare consumer. Over the past decade, Ryan has conducted extensive research on the effects of consumerism on the US healthcare industry. Ryan is currently the corporate director of program development with National Research Corporation, the largest surveyor of healthcare consumers in the US. Through his research and subsequent findings, Ryan has authored several publications on the topics of healthcare consumerism, brand strategy, and effective marketing tactics including his most recent work: “Considering the Customer: Understanding & Influencing Healthcare’s Newest Change Agent” published by The Governance Institute. Ryan also shares his message across the country via national, regional and local healthcare and hospital associations. Ryan has worked directly with clients such as Mayo Clinic, Baylor Scott & White, Tenet, Trinity Health, Middlesex Hospital and other organizations big and small to understand and influence consumer decision making in healthcare.

Chris Bevolo
Chief Transformation Officer
BPD

Chris Bevolo is Chief Transformation Officer at BPD, a company known for innovation and creativity in healthcare branding and marketing, He has provided leadership and guidance in the areas of strategy, brand, digital, and change management to hospitals and health systems across the country for more than 20 years. Chris is an award-winning author of six books, including Joe Public Doesn’t Care About Your Hospital, which became a field guide for driving transformation in hospital marketing departments across the country. His latest book is Joe Public 2030, which makes five bold predictions about consumer healthcare for this decade. He is a frequent keynote speaker and featured presenter on healthcare marketing and branding topics.