Discover Proven HRA Strategies from CommonSpirit Health to Boost Your
Marketing ROI
A new Strategic Health Care Marketing webinar
for healthcare marketers and strategists
Presented January 29, 2025
This webinar is free for members of Strategic Health Care Marketing
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Your Presenters:
- Cody Brutlag, Region Director, Digital Marketing (California) at CommonSpirit
- Dan Lavelle, Chief Product Officer at Unlock Health
Moderated by:
- John A. Marzano, President at JAM3 Strategic Marketing & PR and Contributing Writer at Plain-English Health Care
Sponsored by Unlock Health
This event is free to attend thanks to our event sponsor.
Hear directly from Cody Brutlag, Regional Digital Director at CommonSpirit / Dignity Health, as he shares CommonSpirit’s journey to improve patient engagement, drive measurable integrated marketing ROI, and support broader digital experience goals through HRAs.
What you’ll take away:
- Achieve Clear ROI: Discover how CommonSpirit uses HRAs to validate integrated marketing investments and demonstrate a measurable impact.
- Optimize Lead Qualification: Learn about CommonSpirit’s approach to using customizable algorithms with HRAs to qualify leads and accelerate conversion.
- Enhance Patient Engagement: Explore how combining HRAs with email nurturing has helped CommonSpirit keep patients engaged and informed.
- Align with Digital Goals: Gain insights into how CommonSpirit integrates HRAs with ROI tracking to support their overall digital strategy and improve patient experiences.
Don’t miss this chance to see how a leading health system is leveraging HRAs to transform their integrated marketing strategy.
We look forward to having you join us!
Your Presenters
Cody Brutlag
Region Director, Digital Marketing (California)
CommonSpirit
Cody is the Director of Digital Marketing for CommonSpirit Health’s California Region, where he leads strategy across all digital channels. With a Master of Marketing Analytics and Insights degree from Penn State University and nearly a decade of experience with the organization, Cody brings a data-driven approach to healthcare marketing. He's passionate about using digital to improve the patient experience and drive positive health outcomes, including harnessing the power of digital to transform healthcare delivery and make a meaningful difference in people's lives.
Dan Lavelle
Chief Product Officer
Unlock Health
Dan has consulted some of the largest health systems in the country on their CRM and digital innovation plans. He’s led the development of innovative SaaS technologies for healthcare marketers and launched go-to-market strategies for revenue cycle management and digital health brands. Today, Dan serves as Chief Product Officer of Unlock Health — pulling together best-in-class managed care, marketing, and technology under one roof.
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