Unlocking ROI: 
Transforming Health Care Marketing with HRAs

A new Strategic Health Care Marketing webinar for healthcare marketers and strategists

Sponsored by

Thanks to our sponsor,
this event is FREE to attend.

Can't attend on November 19?

Register now and get the webinar recording to view at your convenience. 

Everyone who registers will be sent a link to the webinar recording after the event.

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Tuesday    |   Nov. 19, 2024    |   2 p.m. Eastern

Your Presenters:

• Dan Lavelle, Chief Product Officer at Unlock Health
• Cody Brutlag, Region Director, Digital Marketing (California) at CommonSpirit
  

Webinar at a Glance 

Date:   Tuesday, November 19, 2024

Time:   2 p.m. Eastern, 1 p.m. Central, 12 p.m. Mountain, 11 a.m. Pacific

Duration:   60 Minutes

Cost:   This event is free to attend, thanks to our event sponsor.

Cody Brutlag
Region Director, Digital Marketing (California)
CommonSpirit

Cody is the Director of Digital Marketing for CommonSpirit Health’s California Region, where he leads strategy across all digital channels. With a Master of Marketing Analytics and Insights degree from Penn State University and nearly a decade of experience with the organization, Cody brings a data-driven approach to healthcare marketing. He's passionate about using digital to improve the patient experience and drive positive health outcomes, including harnessing the power of digital to transform healthcare delivery and make a meaningful difference in people's lives. 

Healthcare marketers face increasing pressure to demonstrate clear ROI, yet fewer than 10% achieve this goal. 

Join us Tuesday Nov. 19 for a free webinar to discover how integrating Health Risk Assessments (HRAs) with a customizable matching algorithm can transform your healthcare marketing strategy.

You’ll learn how combining HRAs with email nurturing and ROI tracking can boost patient engagement, justify your marketing investments, and support broader digital experience goals.

Plus, you’ll gain valuable insights from Cody Brutlag, Regional Digital Director at CommonSpirit/Dignity Health on their journey to improve patient experiences and drive measurable marketing ROI.

You'll learn new ways to:

• Demonstrate clear ROI: Understand how Health Risk Assessments (HRAs) can help you show clear ROI for your media investments in healthcare.
  
  
• Optimize lead qualification: Learn to use customizable algorithms with HRAs to effectively qualify and accelerate lead conversion.
  
  
• Integrate marketing strategies: Explore methods for combining HRAs with email nurturing to improve patient engagement and maintain top-of-mind awareness for qualified leads.
  
  
• Align with digital goals: Gain insights into how integrating HRAs and ROI tracking can align with and advance your broader digital marketing objectives, including enhancing overall digital experiences.

Dan Lavelle
Chief Product Officer
Unlock Health

Dan has consulted some of the largest health systems in the country on their CRM and digital innovation plans. He’s led the development of innovative SaaS technologies for healthcare marketers and launched go-to-market strategies for revenue cycle management and digital health brands. Today, Dan serves as Chief Product Officer of Unlock Health — pulling together best-in-class managed care, marketing, and technology under one roof.