Inside the Mind of Today’s Healthcare Consumer:
Comprehensive Study Offers Insights for Marketers
A new Strategic Health Care Marketing webinar for healthcare marketers and strategists
Sponsored by
Thanks to our sponsor,
this event is FREE to attend.
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Everyone who registers will be sent a link to the webinar recording after the event.
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Wednesday | July 17, 2024 | 2 p.m. Eastern
Your Presenter:
Rob Klein
Founder & CEO, Klein & Partners
Understanding consumer preferences and behaviors has become paramount for healthcare marketers. Gone are the days when consumers passively accept healthcare recommendations. Today’s consumers are well-informed, discerning, and demand personalized experiences tailored to their unique needs.
This shift towards healthcare consumerism makes it essential to understand the mindset and expectations of the modern healthcare consumer.
The Klein & Partners National Consumer Insights Study conducted a comprehensive survey of 1,000 adult healthcare decision-makers across the country, exploring a wide array of topics.
The study offers valuable insights into the preferences, behaviors, and perceptions of individuals responsible for making healthcare decisions, providing a nuanced understanding of the evolving landscape of healthcare consumerism.
Webinar at a Glance
Date: Wednesday, July 17, 2024
Time: 2:00 P.M. Eastern, 1:00 P.M. Central, 12:00 P.M. Mountain, 11:00 A.M. Pacific
Duration: 60 Minutes
Cost: This event is free to attend, thanks to our event sponsor.
Understand the mindset of today’s healthcare consumer and how to more effectively communicate with them. Gain insights to inform your marketing plans. Join us for a free webinar to hear the latest on what consumers really think from the 12th annual Klein & Partners National Consumer Insights Study (NCIS).
Sponsored by
This event is free to attend thanks to our event sponsor.
Join us for a free webinar on July 17 to get a comprehensive overview of the study, highlighting the invaluable national insights and year-over-year trends that will enable you to make better-informed decisions and tailor your marketing for maximum effectiveness.
You’ll learn:
- Why creating loyalty at the PCP level is key to brand stability and growth
- How to attract Gen Z as a ‘future’ customer? (Hint: Brands must invest in people before people invest in brands)
- The reality of consumer reactions to AI in healthcare
- Who is on the digital healthcare highway and what are they doing now
- What is COVID-brain in the non-clinical sense, and what it means for your marketing
- And much more!
Rob Klein is a recognized expert in healthcare marketing research and brand management. His focus on staying abreast with developments in healthcare, brand management, and market research, along with his international experience in the packaged goods industry, ensures information that will keep you one step ahead of the competition. When you work with Klein & Partners, there is no language barrier. You can be assured of strategic and tactical counsel well beyond the numbers.
Rob has served on the boards of the Detroit AMA (president), Chicago AMA (VP research), AHSM, and the national board of SHSMD. Rob is a frequent speaker at national healthcare conferences. He also developed and teaches the SHSMD U online research class. Rob conducts a branding workshop – “Managing Your Brand’s Health” – that he has presented at SHSMD as well as for several state hospital societies, clients and executive workshops.
When Rob is not working with clients on various market research and brand consulting projects, he is hitting the links, shopping for his wardrobe, or learning the guitar.
About Your Presenters
