Inside the Mind of Today’s Healthcare Consumer:
Comprehensive Study Offers Insights for Marketers

A new Strategic Health Care Marketing webinar for healthcare marketers and strategists

Sponsored by



Thanks to our sponsor,
this event is FREE to attend.


Can't attend on July 17?

Register now and get the webinar recording to view at your convenience. 

Everyone who registers will be sent a link to the webinar recording after the event.

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Wednesday    |   July 17, 2024    |   2 p.m. Eastern

Your Presenter:
Rob Klein
Founder & CEO, Klein & Partners

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Understanding consumer preferences and behaviors has become paramount for healthcare marketers. Gone are the days when consumers passively accept healthcare recommendations. Today’s consumers are well-informed, discerning, and demand personalized experiences tailored to their unique needs.

This shift towards healthcare consumerism makes it essential to understand the mindset and expectations of the modern healthcare consumer.

The Klein & Partners National Consumer Insights Study conducted a comprehensive survey of 1,000 adult healthcare decision-makers across the country, exploring a wide array of topics.


The study offers valuable insights into the preferences, behaviors, and perceptions of individuals responsible for making healthcare decisions, providing a nuanced understanding of the evolving landscape of healthcare consumerism.

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Webinar at a Glance 

Date:   Wednesday, July 17, 2024

Time:   2:00 P.M. Eastern, 1:00 P.M. Central, 12:00 P.M. Mountain, 11:00 A.M. Pacific

Duration:   60 Minutes

Cost:   This event is free to attend, thanks to our event sponsor.

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Understand the mindset of today’s healthcare consumer and how to more effectively communicate with them. Gain insights to inform your marketing plans. Join us for a free webinar to hear the latest on what consumers really think from the 12th annual Klein & Partners National Consumer Insights Study (NCIS).

Sponsored by 




This event is free to attend thanks to our event sponsor.


Join us for a free webinar on July 17 to get a comprehensive overview of the study, highlighting the invaluable national insights and year-over-year trends that will enable you to make better-informed decisions and tailor your marketing for maximum effectiveness.

You’ll learn:

  • Why creating loyalty at the PCP level is key to brand stability and growth
  • How to attract Gen Z as a ‘future’ customer? (Hint: Brands must invest in people before people invest in brands)
  • The reality of consumer reactions to AI in healthcare
  • Who is on the digital healthcare highway and what are they doing now
  • What is COVID-brain in the non-clinical sense, and what it means for your marketing
  • And much more! 

Rob Klein, Founder & CEO of Klein & Partners, is a nationally recognized leader in health care brand management and measurement; communications evaluation and measurement; and service line development, working with hospitals and health systems for more than 35 years. His focus on staying abreast with developments inside and outside of health care ensures strategic and tactical counsel well-beyond the numbers. Rob has a bachelor’s degree in marketing and a master’s degree in advertising from Michigan State University. He developed and teaches the SHSMD U online research class and has served on the SHSMD national board.

About Your Presenters