Create a Health Care Culture That Bridges the Physician-Administration Divide
// By Lisa D. Ellis //
Dr. David Birdsall, Vice President of CEP America
Dr. David Birdsall, Vice President of CEP America: When is the last time your C-suite reached out to your medical staff to find out what they want and need? If the answer is “never” (or at least not anytime recently that you can remember), you could be missing out on some important opportunities to help your hospital or other health care setting reach its full potential.
Physician alignment is more important than ever to the success of a health care organization, says Dr. David Birdsall, Vice President of CEP America. CEP provides clinical staff for more than 200 practices throughout the United States. Birdsall adds that such alignment typically exists in the framework of a culture where you and your clinicians work toward a shared vision.