// By David Marlowe // Albert Einstein is famously quoted as saying “everything that can be counted does not necessarily count and everything that counts cannot necessarily be counted”—probably an apt philosophy for the challenges facing marketers in health care provider settings relative to the area of “metrics.” These days we often refer to these […]
Digital Marketing and Analytics
// Sponsored Post //
Gone are the days when your physician liaisons called on physicians to discuss referrals and recruit physicians armed with only the “word on the street.” In fact, if your institution is doing this, you can be sure that any competitor is winning the referrals with the help of market intelligence.
Optimize the power of PRM with market intelligence. A PRM market intelligence system is the differentiator—the game changer—your institution needs.
Take the first step to learning how your physician liaisons can help your health system grow patient volumes, revenue, and market share in this hyper-competitive environment.
// Sponsored Post //
Learn the Ten Steps To Success
Download your free copy to learn how to successfully integrate and optimize traditional digital marketing, and make more efficient use of social platforms. The guide also addresses:
- Shift in consumer’s trust
- Engaging patients with multichannel marketing
- Opportunities and challenges of digital marketing
- Integrating social media in your marketing
- Ten Steps to Success
Over the last decade, consumer behavior has shifted. Even though traditional marketing tactics still work, hospital marketers must develop a multichannel approach to reach patients.
What’s the best way to nurse an ailing employee newsletter back to health? For Miami Children’s Health System (MCHS), the solution to overhaul an existing internal publication in dire need of an update was to use an updated software solution that creates an interactive digital experience for staff members. As the only designated health system […]
Plus 6 Tips for Success with Your Organization’s Newsletter // By Lisa D. Ellis // What’s the best way to nurse an ailing employee newsletter back to health? For Miami Children’s Health System (MCHS), the solution to overhaul an existing internal publication in dire need of an update was to use an updated software solution […]
What happens to medical supplies and equipment once the items expire? How can you mix medications and supplements safely? What are some healthful and quick lunch recipes? These are just a few of the timely topics covered on Sharp Health News, a new website run by Sharp HealthCare. The news service was launched in October […]
Savvy health care marketers recognize that people tend to trust what they know. Therefore, it’s important to remember that new isn’t always better. The reality is that even amid the shifting priorities of the health care field, staying grounded on your past accomplishments and trying to progress from there may get you further than trying […]
Health care marketers often look to their peers for examples to help guide their efforts to bring people in to access their programs or services. But when Access Health CT (Connecticut’s state-run health exchange) came into being in 2012 to serve as a statewide exchange making affordable health care accessible for qualified individuals and businesses through […]
// By Ritch K. Eich // One way to put a personal stamp on your marketing efforts is by using direct mail in the most strategic way. Direct mail allows health care organizations to target and reach a defined audience in a service area or community. A hybrid of publicity and advertising, it is one […]
// By Lisa D. Ellis // What happens to medical supplies and equipment once the items expire? How can you mix medications and supplements safely? What are some healthful and quick lunch recipes? These are just a few of the timely topics covered on Sharp Health News, a new website run by Sharp HealthCare, a […]