Conference Preview: Industry Leaders Share Key Trends for Health Care Marketing and Strategy in 2022
// By Jane Weber Brubaker //
Get an exclusive inside view of the major themes at this year’s Healthcare Marketing & Physician Strategies Summit.
Looking to recharge and reconnect? Head to the 27th Healthcare Marketing and Physician Strategies Summit in Salt Lake City, May 16-18. Not only will you finally be able to emerge from the metaverse of nonstop Zoom meetings and spend quality time with your peers — in person — the lineup of sessions will give you the energy and inspiration you need to shed the exhaustion of the past two years and hit the reset button on your organization’s top priorities.
Judy Neiman, president of the Forum for Healthcare Strategists, presenting sponsor of HMPS, the Healthcare Marketing & Physician Strategies Summit, says, “This year as we were developing the agenda, a theme emerged. Regardless of how our roles and organizations have evolved, the common thread is the importance of communicating and collaborating with those in other areas throughout the organization with the end goal of increased consumer engagement. Today, the challenges are so great that now more than ever, people must work together and learn from one another.”
Being together is the best way to learn from one another.
We checked in with the conference planning committee — a stellar group of leaders and visionaries from across the health care marketing and physician strategies spectrum:
- Susan Alcorn, President of Alcorn Strategic Communications and Of Counsel, Jarrard Phillips Cate & Hancock
- Kriss Barlow, Principal at Barlow McCarthy
- Chris Boyer, Vice President, Digital & Marketing Intelligence, Beth Israel Lahey Health
- David Perry, Senior Advisor at Stanford Health Care and Principal/Founder, Perry IQ
Here they share their thoughts on the current state of the industry and where it needs to go, and we point you to some of the excellent sessions — a sneak peek at a strong lineup of highly relevant topics presented by top industry leaders.