Leveraging the Power of Tight-Knit Groups for Hospital Fundraising
From Swifties to gamers, how like-minded communities raise big money for children’s hospitals.
// By Melissa Sher //
Marketing expert Seth Godin has long championed the idea that small, passionate communities — what he calls tribes — are a powerful force that can drive marketing and business success through their collective energy.
This philosophy also holds true in health care fundraising, where we’ve seen tight-knit groups achieve remarkable results with their dedication. Whether it’s “Swifties,” sneakerheads, or gamers, like-minded communities have been raising funds for children’s hospitals around the country. And while not every fundraiser is massive, even smaller efforts can create longstanding relationships that grow over time.
Read on to learn about fundraisers run by dedicated, passionate communities that came together to make a big difference at these children’s hospitals:
- Children’s Miracle Network Hospitals
- OHSU Doernbecher Children’s Hospital
- Children’s Hospital Colorado
- Jude Children’s Research Hospital
- Riley Hospital for Children