Positioning Your Brand in the Digital World

January 28, 2015

barnabas-health-logoMore people today are turning to the Internet to get their health information, making the digital world an increasingly important space for hospitals to market their services and engage with consumers.

With so much opportunity for online promotion, the key to successfully navigating the array of choices is to make strategic decisions with your digital efforts that are strongly aligned with your overall marketing principles and goals, says Michael Slusarz, Vice President of Marketing and Corporate Communications for Barnabas Health, whose corporate offices are located in West Orange, NJ.

Slusarz recently shared Barnabas Health’s experiences in the digital world at the 2014 SHSMD Connections conference in San Diego, CA, which was produced by the Society for Healthcare Strategy & Market Development.

Using digital messaging strategically

Barnabas Health is the largest health care system in New Jersey, serving more than two million patients every year through seven acute care hospitals, two children’s hospitals, multiple outpatient centers, and a comprehensive behavioral health network.


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