AI in Healthcare Marketing Week

Balance Billing

Hospital Billing Overhaul: Northern Light Health’s Reputation Rescue

May 25, 2023
Vince Galloro headshot

Hospital billing practices have a direct and significant impact on a health care system’s brand reputation. Take this first-hand account shared by Suzanne Spruce and Vince Galloro in a new article: “In August 2022, the Portland Press Herald — the paper with the highest circulation in the state of Maine — published a long article Read More

How to Manage the Reputation Risks of Hospital Billing

May 22, 2023
Headshot of Suzanne Spruce smiling. She has short blonde hair and is wearing a black blazer with a white shirt.

// By Suzanne R. Spruce and Vince Galloro // In August 2022, the Portland Press Herald — the paper with the highest circulation in the state of Maine — published a long article on unexpected medical bills. The article, “In their own words: Nine Mainers talk about their medical billing nightmares,” covered policies and practices of health systems and insurers. A companion article offered advice to patients as consumers on “how to protect yourself” against hospitals and insurers.