Banner Health

What’s Next for Banner Health? A Look at Its Evolving Brand Strategy

Banner Health logo

There comes a point in the life of organizations and individuals when it’s time for a change. For Don Stanziano and Geisinger, that time was 2024. Discover highlights from our conversation with Stanziano about his new role and his thoughts on the opportunities and challenges facing health care organizations in 2025.

10 Feel-Good Valentine’s Day Stories from Children’s Hospitals

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Valentine’s Day stories offer a brief escape from doomscrolling and heavy headlines. For your health care organization, Valentine’s Day is an ideal opportunity to highlight the compassion of your staff and the important role your hospital plays in the community. Discover 10 ways that children’s hospitals around the country celebrate Valentine’s Day.

Feel the Love: Sharing a Sweet Side of Children’s Hospitals with the Media

Children's Memorial Hermann logo

// By Melissa Sher // Valentine’s Day stories offer a brief escape from doomscrolling and heavy headlines. For your health care organization, Valentine’s Day is an ideal opportunity to highlight the compassion of your staff and the important role your hospital plays in the community. Discover 10 ways that children’s hospitals around the country celebrate Valentine’s Day.

A Fresh Start: Taking Banner Health’s Brand and Message to the Next Level

Don Stanziano, Chief Marketing and Communications Officer, Geisinger

// By Jane Weber Brubaker // There comes a point in the life of organizations and individuals when it’s time for a change. For Don Stanziano and Geisinger, that time was 2024. Discover highlights from our conversation with Stanziano about his new role and his thoughts on the opportunities and challenges facing health care organizations in 2025.

Digital Front Door Boosts Google Click-Throughs

Alexandra Morehouse, chief marketing officer at Banner Health

“Health care has lagged behind other areas such as financial services or retail in the use of technology to provide a single, consistent customer experience,” says Alexandra Morehouse, chief marketing officer at Banner Health, a nonprofit health system based in Phoenix, Arizona that operates 28 hospitals and several specialized facilities across six states. Morehouse’s background Read More

Banner Health’s Digital Front Door Creates Seamless Patient Experience

Sheryl S. Jackson

View from the C-Suite, with Alexandra Morehouse, Chief Marketing Officer, Banner Health // By Sheryl S. Jackson // When it comes to the use of technology to enhance the customer experience, Amazon is widely recognized as the company that is constantly raising the bar for everyone else. “Health care has lagged behind other areas such Read More