Brand Means Business: Turning Brand Strategy into Business Impact

A new Strategic Health Care Marketing webinar sponsored by TILT

Presented October 21, 2026

Your Presenters:

• Megan Kapalla, Senior Director of Strategy, TILT
• Sarah Sanders, Executive Vice President and Chief Consumer Officer, Baptist Health
• Kathy Smith, Senior Vice President and Chief Marketing Officer, Roswell Park Comprehensive Cancer Center

Your Moderator:

• Susan Dubuque, contributing editor, Plain English Health Care

The discussion will explore:

• Making brand strategy an integral part of business strategy.
• Creating meaningful differentiation in a category defined by sameness.
• Connecting brand to business priorities, competitive strategy, and organizational goals.
• Creating alignment around the brand across leadership and the organization.
• Putting brand and business alignment into practice through real-world health system examples.

Watch now »

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