Barriers to Care Archives – Strategic Health Care Marketing

Barriers to Care

Leveraging Personalized Digital Communications and Psychographics to Maximize Marcom Effectiveness

April 23, 2024

Paul Prikazsky, managing principal, client strategy, Upfront Healthcare

// By Brian Griffin // Learn how Riverside Health System used an automated audience segmentation strategy to increase patient engagement. Last year, Virginia-based Riverside Health System set out to enhance digital communications with its patients in pursuit of the Institute for Healthcare Improvement’s Triple Aim. Eileen Varnson, vice president of marketing, communications, and digital strategy, Read More

Kaiser Permanente’s Breast Cancer Prevention Success Fueled by Research and Effective Communication

April 4, 2024

One in eight women in the U.S. will develop invasive breast cancer at some point in their lifetime. In recent years, the rate of breast cancer incidences has been slowly increasing, particularly in women under age 50. But breast cancer is highly treatable when caught early. The five-year survival rate for women with stage 1 Read More

How Can Health Care Organizations Bridge the Digital Divide?

March 14, 2024

David Grandy, national vice president, innovation for Kaiser Permanente

For most Americans, expansion of digital health care at hospitals and health systems across the nation has improved the patient experience and medical outcomes. But for individuals unable to access broadband internet service or lacking ability or desire to use web-based tools, modern medicine’s benefits are beyond their grasp. Innovators at California-based Kaiser Permanente (KP) Read More

Research, Early Intervention, and Effective Communications Underpin Kaiser Permanente’s Multi-Year Record of Success in Combating Breast Cancer

February 23, 2024

Sometimes women are so busy taking care of others that they leave one important thing off their to-do lists: Get my mammogram. // By Althea Fung // One in eight women in the U.S. will develop invasive breast cancer at some point in their lifetime. In recent years, the rate of breast cancer incidences has Read More

Kaiser Permanente Leads the Way in Addressing Digital Health Care Equity and Inclusion

February 20, 2024

Caroline Franz, associate studio director, innovation for Kaiser Permanente

In-depth research identifies key challenges and solutions to bridging the digital divide. // By Brian Griffin // For most Americans, expansion of digital health care at hospitals and health systems across the nation has improved the patient experience and medical outcomes. But for individuals unable to access broadband internet service or lacking ability or desire Read More

Improving Access for Vulnerable Patient Populations

February 8, 2024

Laura Ferrio, senior vice president and chief operating officer, Shirley Ryan AbilityLab

Traumatic injury of the brain or spine can be caused by a sports or work accident, age-related, or other medical issues. Whatever the cause, physical rehabilitation requires a significant amount of follow-up home care after a patient leaves the hospital. But all too often, social determinants of health and barriers to access impact a patient’s Read More

Rallying Stakeholders Around DEI Through Meaningful Community Focus

January 19, 2024

The Shirley Ryan AbilityLab improves access for vulnerable patient populations. // By Marcia Simon, APR // Traumatic injury of the brain or spine can be caused by a sports or work accident, age-related, or other medical issues. Whatever the cause, physical rehabilitation requires a significant amount of follow-up home care after a patient leaves the Read More

Understanding the Hispanic Population’s Health Care Needs and Challenges

January 18, 2024

About 1 in 5 people living in the U.S. are Hispanic, an increase of 23 percent from 2010 and 2020. By 2060, it is estimated that 1 in 4 Americans will be Hispanic. How well does your health system understand this population’s needs? If you and your doctor speak the same language, communication is easier. Read More

Survey Identifies Barriers to Care for the Rapidly Growing Hispanic Population

December 29, 2023

Miriam Browning-Nance, vice president, WHY, multicultural lead

About 1 in 5 people living in the U.S. are Hispanic, an increase of 23 percent from 2010 and 2020. By 2060, it is estimated that 1 in 4 Americans will be Hispanic. How well does your health system understand this population’s needs? // By Jane Weber Brubaker // If you and your doctor speak Read More