Laughter Can Be the Best Medicine for a Hospital Brand—Especially If You Know How to Reap More Yucks for the Bucks: Here’s How

Notable Health Care Advertising // By Peter Hochstein // Uh oh! Something isn’t quite right about the race car driver in a TV spot. He’s a bit too pudgy. He seems overly fidgety. Instead of wearing a race car driver’s fireproof suit, he’s sporting a short-sleeved polo shirt. And as he floors the gas pedal Read More