Children’s Hospitals Archives – Page 2 of 2 – Strategic Health Care Marketing

Why the Medium Determined the Message in a Winning Campaign for Children’s Minnesota

April 5, 2019

Notable Health Care Advertising // By Peter Hochstein // How can a hospital facing lots of local competition successfully undo commonplace misperceptions in a fresh way? For Children’s Minnesota, it involved taking one approach in print advertising and another in TV. There was a good reason for the inconsistency. Sometime ago, Children’s Minnesota, a 381-bed Read More

Deb Pappas Takes the Reins as Vice President and Chief Marketing & Communications Officer at Connecticut Children’s Medical Center

September 4, 2018

Deb Pappas, vice president & chief marketing and communications officer at Connecticut Children’s Medical Center

View from the C-Suite // By Sheryl S. Jackson // Agile, flexible, innovative, and open to change are just a few of the adjectives that Deb Pappas, vice president and chief marketing & communications officer for Connecticut Children’s Medical Center, uses to describe the organization she joined in early 2018. Pappas came to Connecticut Children’s Read More