Children’s Hospitals

Pediatric Orthopedics Leverages Sports Medicine to Reach Parents

Mark Kriegsman, senior director of marketing communications and strategy, Orthopaedic Institute for Children

// By Sheryl S. Jackson // Treatment for musculoskeletal conditions in children is a subspecialty within a subspecialty. How do you stand out in a highly competitive field? Los Angeles-based Orthopaedic Institute for Children has achieved success using its Sports Medicine Center and community outreach to extend brand and name recognition. Pediatric hospitals and other Read More

Deb Pappas Takes the Reins as Vice President and Chief Marketing & Communications Officer at Connecticut Children’s Medical Center

Deb Pappas, vice president & chief marketing and communications officer at Connecticut Children’s Medical Center

View from the C-Suite // By Sheryl S. Jackson // Agile, flexible, innovative, and open to change are just a few of the adjectives that Deb Pappas, vice president and chief marketing & communications officer for Connecticut Children’s Medical Center, uses to describe the organization she joined in early 2018. Pappas came to Connecticut Children’s Read More