Customer Complaints Archives – Strategic Health Care Marketing

The Days of Ignoring Negative Online Reviews Are Over – A Response Strategy Is Essential

July 22, 2021

With more patients using online reviews and social media to air complaints about health care providers, it’s more important than ever for marketers to be at the forefront of this trend and be ready to respond in ways that optimize their organization’s brand. “From reviews on sites such as Google and Yelp to posts on Read More

How Health Care Organizations Can Effectively Respond to Negative Online Patient Reviews and Social Media Feedback

June 19, 2021

Jenny Sundberg, senior marketing specialist and operations manager, Bryan Health

// By Brian Griffin // A proactive approach to responding to negative online comments is a winning service recovery strategy. Patients think it’s important for health care providers to answer negative reviews; when complaints are addressed, the rate of patient satisfaction roughly doubles, according to one survey. With more patients using online reviews and social Read More