Digital Marketing

How To Create Content That Turns Leads Into Patients

Susan Gullion, associate director of search engine marketing at Sequence Health

“The health care sector lacks the rich marketing history of industries like retail or automotive, but today’s patients are more empowered than ever and the behaviors they display when seeking health care services or products largely mirror their shopping journeys for apparel, electronics, or any other household product,” says Susan Gullion, associate director of search Read More

Creating Content Marketing That Converts Consumers Into Patients

Susan Gullion, associate director of search engine marketing at Sequence Health

// By Susan Gullion // The health care sector lacks the rich marketing history of industries like retail or automotive, but today’s patients are more empowered than ever and the behaviors they display when seeking health care services or products largely mirror their shopping journeys for apparel, electronics, or any other household product. That is Read More