Measuring What Matters: Award-Winning Digital Marketing Campaigns – Webinar Recording
A new Strategic Health Care Marketing member roundtable featuring winners from the 2025 eHealthcare Leadership Awards
Presented August 18, 2026
Panelists:
- Jamie Mermelstein, vice president of digital experience, Unlock Health
- Matt Eaves, vice president, digital marketing, University Hospitals
- Sarah Montalbano, marketing automation manager, Ochsner Health
Moderator:
- Susan Dubuque, Contributing Editor, eHealthcare Strategy & Trends and Co-Chair, 2025 eHealthcare Leadership Awards
Here are some of the topics that will be covered:
- Showing up when patients are actively searching for answers and care options
- Reaching patients, caregivers, and referring physicians at the right moments in their decision-making journey
- Reducing friction between awareness and appointment while re-engaging patients who have fallen out of the funnel
- Connecting marketing activities to patient volume, service line growth, revenue, margin, and market share
- Building measurement frameworks that demonstrate marketing’s impact on organizational goals
- Lessons learned from award-winning campaigns and programs
