The Power of Plain Language in Physician Marketing

Marketing Funnel

UMMC’s Multichannel Strategy to Boost Transplantation Program Sees Impressive Results

September 5, 2024
Bill Seiler, assistant director, media relations, UMMC

The University of Maryland Medical Center employs a three-tier marketing strategy for its transplant program, using strategic communications for broad reach, targeted digital tactics for mid-funnel engagement, and search campaigns to capture bottom-funnel consumers. Find out how this leading medical center achieves impressive results with a multichannel marketing and communications strategy.

Integrated Marketing and Compelling Storytelling Bolster UMMC’s Organ Transplantation Program

July 25, 2024
Jessie Pulsipher, marketing and communications manager, UMMC

// By Susan Dubuque // The University of Maryland Medical Center employs a three-tier marketing strategy for its transplant program, using strategic communications for broad reach, targeted digital tactics for mid-funnel engagement, and search campaigns to capture bottom-funnel consumers. Find out how this leading medical center achieves impressive results with a multichannel marketing and communications strategy.