When WebMD announced its acquisition of Mercury Healthcare in June 2022, the press release focused on patient engagement solutions. The headline reads “WebMD Health Corp. Acquires Mercury Healthcare, Building on Leadership in Patient Engagement Solutions.” But we learned that WebMD’s strategic vision is broader, also encompassing provider engagement. In a video explaining the vision, Ann Read More
// By Jane Weber Brubaker // When WebMD announced its acquisition of Mercury Healthcare in June 2022, the press release focused on patient engagement solutions. The headline reads “WebMD Health Corp. Acquires Mercury Healthcare, Building on Leadership in Patient Engagement Solutions.” But we learned that WebMD’s strategic vision is broader, also encompassing provider engagement. In a video explaining the vision, Ann Bilyew, general manager and senior vice president of WebMD Provider Services, states that physician referral management “is similar to the patient journey in that it is about understanding each individual physician’s unique preferences and learning how to reach them in the key moments of care.”
If acquiring a new customer is up to 25 times more expensive than retaining an existing one, why is so much attention paid to patient acquisition and so little to retention? Even the definition of “new patient” is relative. At what point does a former patient who has leaked out of the system have to Read More
// By Jane Weber Brubaker // If acquiring a new customer is up to 25 times more expensive than retaining an existing one[1], why is so much attention paid to patient acquisition and so little to retention? Even the definition of “new patient” is relative. At what point does a former patient who has leaked Read More