TV Spots for a Women’s Hospital Took Audiences by Surprise, Then the #MeToo Movement Provided Another Powerful Boost

// By Peter Hochstein // Successfully building awareness of the complete range of services at a women’s hospital began with a new approach to an old advertising technique. There was something unexpectedly disarming about the advertising that began appearing on air and on the internet late in 2016 in the Upstate New York Capitol Region, Read More