Out-of-Home Advertising (OOH)

Advertising Showcase: VCU Health “UN” Brand Campaign

Kendra Gerlach, associate vice president of Strategy and Marketing for VCU Health

// By Susan Dubuque // By aligning the health care brand with the academic side of the university, VCU Health strengthens its unique position as an Academic Medical Center in a cluttered market. Learn how VCU Health developed a fresh, new brand — UN-like any other health system — and view the elements of the brand campaign.

University Health’s Award-Winning Brand Strategy Fueled By Embracing Change

Leni Kirkman, executive vice president and chief marketing communications & corporate affairs officer, University Health

University Health in Texas embraced change to create an effective brand strategy, conducting research to understand community needs during transformative times. Their new brand platform supports the organization’s strategic direction while engaging the community on a journey of health improvement. Discover the strategy and creativity behind this award-winning campaign.

Advertising Showcase: UCSF Health’s “Love Letter” Campaign

UCSF Health logo

// By Susan Dubuque // In the aftermath of COVID-19, cities across the country, including San Francisco, faced significant challenges. During the same period, UCSF Health began a new strategic journey to expand its services to encompass the entire spectrum of care. Discover how UCSF Health shifts consumer perceptions by sending a love letter to San Francisco.

University Health Embraces Change in Its New Brand Campaign

Laura Gilbert, marketing director, University Health

// By Susan Dubuque // University Health in Texas embraced change to create an effective brand strategy, conducting research to understand community needs during transformative times. Their new brand platform supports the organization’s strategic direction while engaging the community on a journey of health improvement. Discover the strategy and creativity behind this award-winning campaign.

Now is the Perfect Time to Leverage Out-of-Home Advertising

Matthew O’Connor, CEO and co-founder, AdQuick

“The COVID-19 pandemic has exposed a persistent challenge in health care: sharing public health and general health care initiatives with hard-to-reach and historically underserved communities,” says Matthew O’Connor of AdQuick. Here’s an excerpt from O’Connor’s new article: As health care systems and public health departments at the state, county, and local level look to gain Read More

Leveraging Out-of-Home Advertising to Reach Underserved Populations

Santa Clara selfie campaign

// By Matthew O’Connor // Out-of-home advertising provides an opportunity for hospitals, health systems, medical groups, and other health care organizations to get their messages to underserved, multilingual, and rural communities. The COVID-19 pandemic has exposed a persistent challenge in health care: sharing public health and general health care initiatives with hard-to-reach and historically underserved Read More