Patient Engagement Archives – Page 2 of 2 – Strategic Health Care Marketing

Patient Engagement

Marketers from Three Leading Organizations Weigh In on Patient Acquisition and Retention and What It Takes to Succeed

December 5, 2022

// By John Marzano // The history of service-line promotion dates back to the early 1980s when marketers built brand awareness of their organizations’ high-end specialty care using visual and emotional imagery to display the prowess of their services, physicians, and organizations. Marketing terminology referenced centers of excellence, and promoted an organization’s distinction as the largest, highest quality, best, or first program in almost all health care marketing and advertising.

Remote Patient Monitoring: Has the Tipping Point Arrived?

October 6, 2022

Chintan Prajapati is a Senior Solutions Architect at Apexon

Remote patient monitoring — inside and outside the four walls of a hospital, with real-time connections between patients and providers — offers benefits to both. During the pandemic, hospitals needed to efficiently provide care to more patients without compromising safety, doctor-patient engagement, quality of care delivery, and patient satisfaction. Higher consumer expectations, increased digitization, and Read More

How to Improve Outcomes and Exceed Patient Expectations with RPM and IoT

October 3, 2022

Real-time connections between patients and providers — inside and outside the four walls of hospitals — offer benefits to both. What are the strategic implications? // By Chintan Prajapati // Higher consumer expectations, increased digitization, and the Covid-19 pandemic have all contributed to the trend toward monitoring patient health remotely. This new frontier has ushered Read More

Why Health Systems Must Manage and Accelerate Growth Going Forward

May 5, 2022

“Growth is important for every organization,” says Daniel Fell of Optum. “Whether it’s for-profits or not-for-profits, start-ups or established market leaders, every business depends on some level of growth to succeed in the near term. Growth is also essential to long-term sustainability, especially when navigating dynamic markets and overcoming unforeseen market disruptions.” Here’s an excerpt Read More

The Growth Imperative and Why Marketing Must Lead

April 4, 2022

// By Daniel Fell // Growth is far from one-dimensional and shouldn’t be thought of in terms of new patients and new revenue only. Growth is important for every organization. Whether it’s for-profits or not-for-profits, start-ups or established market leaders, every business depends on some level of growth to succeed in the near term. Growth Read More

Why Tracking Lifetime Value Metrics Can Help Retention Efforts

January 13, 2022

Suzanne Sawyer, SVP, chief marketing and communications officer, Johns Hopkins Medicine

If acquiring a new customer is up to 25 times more expensive than retaining an existing one, why is so much attention paid to patient acquisition and so little to retention? Even the definition of “new patient” is relative. At what point does a former patient who has leaked out of the system have to Read More

Why Investing in Patient Retention Is as Important as Investing in Patient Acquisition — and How to Make the Case with Data

December 21, 2021

Dave Griffith, vice president of analytics and insights, Mercury Healthcare

// By Jane Weber Brubaker // If acquiring a new customer is up to 25 times more expensive than retaining an existing one[1], why is so much attention paid to patient acquisition and so little to retention? Even the definition of “new patient” is relative. At what point does a former patient who has leaked Read More

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