Project Management

Navigating a Health Care Rebrand: A Guide to Managing Your Assets

Brian Bekins

A successful health care rebrand requires two things: effective project management and clear communication. Your brand is more important than ever, especially for organizations seeking to be recognized over an expanding number of marketing platforms and sales channels. Shifts in the market, mergers and acquisitions, and other company changes also drive the need for brand Read More

Don’t Drop the Ball: How to Track and Update Assets During a Rebrand

// By Brian Bekins // Your brand is more important than ever, especially for organizations seeking to be recognized over an expanding number of marketing platforms and sales channels. Shifts in the market, mergers and acquisitions, and other company changes also drive the need for brand updates. It’s why 75 percent of companies have undergone a rebrand since 2020.