The Three R’s of Using Internal Advertising to Create a Cultural Change in a Health Care Organization: Repetition, Refreshment, and Recognition

Notable Health Care Advertising In a hospital setting, changing employee routines and behaviors can save lives — but the change may call for altering the entire institutional culture. A memo to staff likely won’t work. What will? Signature Healthcare discovered some of the answers, involving an internal advertising campaign that began in 2015 and is Read More