// By Brian Griffin // Nationwide Children’s Hospital in Ohio is leading the way in vaccinating children against COVID-19 with a multichannel campaign targeted at parents, physicians, and even adolescents themselves. The move comes after the Food & Drug Administration granted emergency approval to vaccinate 12- to 15-year-olds. The campaign is taking on even more Read More
“On December 14, 2020, the first COVID-19 vaccination outside the clinical trials was administered in the U.S. But UNC Health began preparing for the vaccine rollout months earlier,” writes Susan Dubuque, principal and co-founder of NDP. Here’s an excerpt from Susan’s new article. “Our consumer insights team conducts monthly Brand Trackers, and in the summer Read More
“Coming off an incredibly challenging 2020, health care marketers face a potentially rocky start to the new year,” says Danny Fell, a senior strategist with Optum’s innovation team. “Positive factors, like revolutionary new COVID-19 vaccines, are coming up against the ongoing reality of a pandemic that is still very much with us across many parts Read More
// By Susan Dubuque // In Part 2 of this series (Part 1 is here), Victor Reiss, vice president of consumerism and insights, marketing and communications for UNC Health, shares the health system’s research-based, comprehensive plan to address vaccine hesitancy. “For most health care marketing professionals, dealing with COVID-19 is the largest undertaking of a Read More
// By Danny Fell // Marketers can help their organizations thrive in an increasingly competitive environment by introducing creative “outside the box” approaches that will help accelerate change. Coming off an incredibly challenging 2020, health care marketers face a potentially rocky start to the new year. Positive factors, like revolutionary new COVID-19 vaccines, are coming Read More
“On May 8, 1980, the World Health Assembly issued an official declaration,” says Susan Dubuque of NDP: “‘The world and all its peoples have won freedom from smallpox.’ Global eradication of this disease through vaccination is considered international public health’s biggest achievement. “Fast forward to 2021. We’re once again in the clutches of a worldwide Read More
// By Susan Dubuque // In this two-part series, Jeanine Guidry, PhD, assistant professor at the Robertson School of Media and Culture at Virginia Commonwealth University, and Victor Reiss, vice president of consumerism and insights marketing and communications for UNC Health care, offer practical insights for implementing a successful communication strategy to help bolster vaccine Read More
The nonprofit Ad Council has announced plans for a $50 million educational campaign aimed at encouraging vaccination against COVID-19. The effort will be funded by private-sector contributors and has been created to overcome reluctance by two-thirds of the public to get vaccinated. According to a recent survey, although 86 percent of Americans believe that a Read More
// By Ndome Yvonne Essoka // Black people account for 21 percent of deaths from COVID-19, yet they make up only 13 percent of the U.S. population. As researchers move forward with vaccine clinical trials, low participation among Black people — just 3 percent, according to the New England Journal of Medicine — is cause Read More
Measles cases are on the rise. All six regions of the World Health Organization (WHO) are experiencing large outbreaks of measles. In the U.S., health officials recorded 1,109 new cases of measles in 30 states in the first six months of 2019, according to the Centers for Disease Control and Prevention. That’s the greatest number Read More
// By Althea Fung // The recent outbreak of measles puts the issue of vaccination front and center, especially for children’s hospitals. Children’s Hospital of Philadelphia has taken a leadership role in providing accurate, evidence-based information through its Vaccine Education Center. Measles cases are on the rise. All six regions of the World Health Organization Read More