Welcome to the New Ezine from Strategic Health Care Marketing

I’m pleased to welcome you to the brand-new Strategic Health Care Marketing weekly ezine.

As you may be aware, my company, Plain-English Media, acquired Strategic Health Care Marketing and eHealthcare Strategy & Trends this summer from Health Care Communications. (If you’re interested, you can read the official press release about the acquisition.)

For over 30 years health care marketers and digital strategists have learned from (and contributed to) in-depth case studies and analysis of cutting edge marketing and ehealth initiatives in these industry-leading publications.

We will continue to bring you practical, actionable insights on what health care organizations can do to increase customer satisfaction, improve patient care, boost service revenues, strengthen their brands, and lower costs.

We also have some great new initiatives planned, and one of the biggest is the brand-new Strategic Health Care Marketing website.

If you haven’t already taken a look around the new SHCM website, I invite you to do so now. It’s packed with useful articles from our contributing thought leaders. We’d love to get your thoughts and feedback. Just comment on this post below, or use our contact form.

In the meantime, keep an eye out for Part 2 of our welcome email series tomorrow … when we’ll be asking you some questions about your health care marketing efforts and how we can help.

Best Regards,
Matt Humphrey
Publisher of Strategic Health Care Marketing

Feature image credit: Jimmy_joe via Flickr and used thanks to a Creative Commmons license.