// By Susan Dubuque // UCSF Health brings empathy and clarity to bariatric surgery marketing, helping patients see that this transformative care is within their reach. Discover how UCSF Health’s award-winning campaign built trust, educated the community, and achieved measurable impact.
U.S. birth rates just hit a record low, and pediatric hospitals are fighting for fewer patients. The ripple effects are felt across industries, but for pediatric hospitals, the demographic shift raises a pressing question: How do you compete for fewer children? Here are three trends that are shaping children’s hospital strategies.
In this new report from Strategic Health Care Marketing, you’ll find real-world examples of how academic medical centers address these challenges through innovative marketing strategies and purpose-driven campaigns.
// By Jane Weber Brubaker // Character matters in Dennis Pullin’s 2025 book Suited for Leadership: How to Show Up with Purpose to Have a Lasting Impact. Here, we share a few nuggets from Pullin’s wisdom and how his leadership spreads out from Virtua Health to the community it serves and benefits the industry as a whole.
// By Susan Dubuque // Winners of the 2025 eHealthcare Leadership Awards were announced on November 9 at an awards presentation held during the Healthcare Internet Conference. More than 270 organizations were recognized for their outstanding work. Winners of Platinum, Gold, Silver, and Distinction awards represent 18 industry classifications, from hospitals and health systems to pharmaceutical firms.
A new Strategic Health Care Marketing webinar for healthcare marketers and strategists
Presented on November 5, 2025
Your Presenters:
Are your patients trusting AI-generated answers more than your website? Are they asking ChatGPT about symptoms before calling your clinic? You’re not imagining the shift — and we’re digging into the data to prove it.
Join Lacey Reichwald (Aha Media Group) and Rob Klein (Klein & Partners) for an exclusive preview of our national research on how people search for health information today — and what it means for your content, SEO strategy, and brand trust.
We asked 1,000 people nationally about their search for care, the tools they use (including AI), and who they trust. The answers might surprise you — and they’ll definitely change how you approach digital strategy in 2026.
What you’ll learn:
For more than a decade, digital marketing in health care has existed in a state of contradiction. Caught between regulatory reality and marketing necessity, organizations have turned to a familiar strategy: the workaround. But the era of the workaround is ending, and health care marketers must be ready for what comes next.
// By Susan Dubuque // In an era of shrinking reimbursements and rising costs, philanthropy has become an essential lifeline for hospitals and health systems, with donors contributing more than $20 billion to U.S. hospitals each year. Discover how philanthropy mobilizes communities and provides millions of dollars in essential funding for cancer research and patient care.
// By Russell Reid // For more than a decade, digital marketing in health care has existed in a state of contradiction. Caught between regulatory reality and marketing necessity, organizations have turned to a familiar strategy: the workaround. But the era of the workaround is ending, and health care marketers must be ready for what comes next.
As consumer expectations rise and attention spans shrink, traditional messaging about excellence and empathy is no longer enough. Today’s audiences are tuning out institutional voices and tuning in to brands that feel authentic, emotionally relevant, and boldly human. Here, industry leader Stephanie Wierwille offers insights into creating a compelling brand story.