Latest Articles

Corporate and Brand Strategy Alignment Offers Competitive Advantage for Recruitment and Retention

Marcos Irigaray

When brand promise rings true for employees, organizations have a competitive advantage when it comes to recruitment, retention, and engagement. In health care organizations, the relationship between corporate strategy, culture, and brand is vital, complex, and often overlooked. But it holds immense potential for driving success. Across all industries, successful businesses achieve this relationship by Read More

3 Health Care PR Challenges to Be Prepared for in 2024

Ross K. Goldberg is president of Kevin/Ross Public Relations

What is the greater challenge: identifying challenges that health care public relations will face in 2024 or limiting those truths to a 1,200-word article? The answer is clearly the latter. Year after year health care public relations professionals see unanticipated new challenges pile up on those left over from the year prior until the hill Read More

The Rise of Nontraditional Partnerships

Dr. Creagh Milford, SVP of Retail Health, CVS Health

Health systems throughout the country explore nontraditional partnerships and find success as they seek to transform their consumer experiences. In our 2024 forecast, you’ll hear from leading innovators about exciting new partnerships with health systems in retail care, hospital at home, and other areas where they see future opportunities to better serve consumers. // By Read More

How Health Care Organizations Can Use Media Data to Effectively Target Market

Brian Griffin

The continued growth in channels makes precision media buying more important than ever. // By Brian Griffin // Today, consumers have a seemingly endless array of media options to choose from, causing many health care marketers to ask: “How should I allocate my limited budget to maximize the effectiveness of media buying?” It’s a crucial Read More

Would Your Employees Recommend Your Organization as a Great Place to Work?

corporate-brand-strategies

When brand promise rings true for employees, organizations have a competitive advantage when it comes to recruitment, retention, and engagement. // By Marcos Irigaray // In health care organizations, the relationship between corporate strategy, culture, and brand is vital, complex, and often overlooked. But it holds immense potential for driving success. Across all industries, successful Read More

Buckle Up: Health Care PR Professionals Likely to Face Bumpy Ride Again in 2024

Senior-level public relations expert predicts communication challenges that health care organizations may experience as we gear up for the coming year. // By Ross K. Goldberg // What is the greater challenge: identifying challenges that health care public relations will face in 2024 or limiting those truths to a 1,200-word article? The answer is clearly Read More

Strategies to Turn Your Health System’s Executives Into Effective Thought Leaders

Among the most important currencies in health care is trust. Meanwhile, trust in leadership today is at an all-time low. According to PwC’s 2022 Consumer Intelligence Series on Trust, 87 percent of executives think customers highly trust their companies. In reality, it’s roughly 30 percent. That makes thought leadership from hospital executives a key method Read More