Almost 48 million adults in the U.S. care for another family member — an estimate the Centers for Disease Control and Prevention (CDC) closely tracks and now calls “a public health issue” for millions of Americans receiving care, as well as those providing the care. Understanding the Challenge The significance of the caregiving market to Read More
// By Brian Griffin // Last year, Virginia-based Riverside Health System set out to enhance digital communications with its patients in pursuit of the Institute for Healthcare Improvement’s Triple Aim. Learn how Riverside Health used an automated audience segmentation strategy to increase patient engagement.
A clear strategy gives you direction for where to invest scarce resources. In the dynamic landscape of health care, marketers face a pivotal choice: Should we invest in our brand or our business? If you put it in simple terms like this, the answer is: both. Marketers need to allocate resources to promote services while Read More
// By Susan Dubuque // In 2022, Penn Medicine Princeton Medical Center received the Joint Commission’s Gold Seal of Approval for spine surgery. The award coincided with the official launch of the new Center for Spine Care and kicked off the “Get Back to Being You” campaign. View the award-winning creative that supported the campaign.
// By Susan Dubuque // Providence’s marketing model uses a combination of digital technology and direct mail to boost enrollment in Medicare Advantage plans, build patient volume, and increase customer loyalty. Get critical insights on Providence’s dual approach to new-patient acquisition.
When ChatGPT burst into the public consciousness in late 2022, it sent ripples of excitement and concern through many professions. Those working in public relations and communication were especially interested. Questions abounded. Debate ensued. Would AI be a helpful addition to our jobs that we could control? Or something that would end our work as Read More
// By Susan Dubuque // Static brands result in static organizations. Dynamic, forward-leaning brands break through the noise and unleash the real potential that can change not only your organization but the industry as a whole. Discover a practical and scalable approach to formulating a dynamic brand strategy for your organization.
One in eight women in the U.S. will develop invasive breast cancer at some point in their lifetime. In recent years, the rate of breast cancer incidences has been slowly increasing, particularly in women under age 50. But breast cancer is highly treatable when caught early. The five-year survival rate for women with stage 1 Read More
// By John Marzano // The goal for any hospital and health system is to successfully activate and operationalize the service trio of brand, culture, and experience. Here, we share LCMC’s approach to embedding brand in the organization’s culture to drive better experience for employees, patients, and the community.
When a health care conference sends out a call for speakers nine months in advance, you might wonder how current the sessions will be by the time the live event rolls around. That’s where the Healthcare Marketing & Physician Strategies Summit (HMPS24) advisory committee — made up of industry leaders convened by conference producer Judy Read More