KidzStuff: Much More Than Stuff for Children
by Diane Atwood
How comfortable would you be clipping the nails of a fidgety two-year-old? This simple task makes many parents fairly anxious and has landed more than one child in the emergency room with a cut or infected nail bed. There had to be a safer and easier-to-use tool than regular nail clippers, thought clinicians at Miami Children’s Hospital in Florida. They couldn’t find what they were looking for, so they invented their own – the Baby-Safe™ Nail Trimmer. Available in pink cat and yellow duck designs, the trimmer has a specially crafted blade that prevents someone from cutting a baby’s delicate nails too closely.
The trimmer and a growing number of other children’s wellness products are being produced and sold by KidzStuff™, an innovative new retail brand recently launched by Miami Children’s Hospital.
A concept becomes a reality
The KidzStuff concept had been on the mind of Narendra Kini, MD, Miami Children’s president and CEO, for quite some time. As a father and a pediatrician who had worked many years in hospital emergency rooms, Kini had a strong notion that parents and children might benefit from various wellness items that did not seem to be available. About 18 months ago, his concept began to take shape. The first step was to build a catalog of ideas based on the experience and observations of clinicians.
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