Munson Healthcare “Committed to You” Campaign Raises Brand Awareness, Affinity

// By Althea Fung // It’s no secret — the COVID-19 global pandemic drastically changed the consumer health care landscape. In recent years, health care consumers have become more selective about their care. Learn how Munson Healthcare identified the need to increase affinity with an important demographic — the “sandwich generation” — and developed a multichannel strategy to reach them.