CHI Memorial Health System Archives – Strategic Health Care Marketing

E-Newsletter Keeps Providers Informed About Important COVID-Related News

December 3, 2020

Lisa McCluskey, vice president of marketing communications

CHI Memorial Health System had a robust physician communications platform in place before COVID-19 came along. But the pandemic created new urgency among providers to acquire and absorb the latest knowledge about the disease and how to treat it. The content platform MedNews Plus, powers CHI Memorial’s physician newsletter Physician e-News. This publication, already a Read More

Physicians Give High Marks to CHI Memorial’s Provider-Oriented Email Newsletter as Trusted Source of Vital Information

November 26, 2020

// By Jane Weber Brubaker // During the pandemic, we have seen many examples of health care organizations that had technology in place that could be quickly adapted, enabling communicators to disseminate relevant and timely information. CHI Memorial Health System had a robust physician communications platform in place before COVID-19 came along. But the pandemic Read More