Consumer Segmentation Archives – Strategic Health Care Marketing

Advertising Showcase: Penn Medicine Princeton Medical Center’s “Get Back to Being You” Campaign

April 15, 2024

// By Susan Dubuque // In 2022, Penn Medicine Princeton Medical Center received the Joint Commission’s Gold Seal of Approval for spine surgery. The award coincided with the official launch of the new Center for Spine Care and kicked off the “Get Back to Being You” campaign. View the award-winning creative that supported the campaign.

Advertising Showcase: Centra’s “It’s My Life” Brand Campaign

March 25, 2024

// By Susan Dubuque // In early 2022, the Centra marketing team recognized the need to evolve the look and feel of the organization’s advertising. The health system marketing team created the “It’s My Life” campaign based on personal, lifelong relationships Centra caregivers have with patients they serve. to learn the strategy behind this campaign.