Conversions

Content Marketing Builds Trust and Conveys Expertise Without Selling

Kathy Wilets, director of media relations and content, University of Utah Health

“When it comes to marketing health care services, content marketing provides an excellent platform for conveying the expertise of providers and building confidence and trust among prospective and current patients,” says Susan Dubuque, cofounder of NDP Agency. Here’s an excerpt from Susan’s new article: “Our overarching content strategy is to position U of U Health Read More

The Expanding Role of Content in Health Care Marketing

Cynthia Manley, director of digital content and engagement, Vanderbilt University Medical Center

// By Susan Dubuque // From podcasts and social media posts to infographics and blogs, content marketing is becoming a staple of today’s health care marketing departments — with a wide array of tactics that bolster brand recognition and support marketing goals. When it comes to marketing health care services, content marketing provides an excellent Read More