With more patients using online reviews and social media to air complaints about health care providers, it’s more important than ever for marketers to be at the forefront of this trend and be ready to respond in ways that optimize their organization’s brand. “From reviews on sites such as Google and Yelp to posts on Read More
// By Brian Griffin // A proactive approach to responding to negative online comments is a winning service recovery strategy. Patients think it’s important for health care providers to answer negative reviews; when complaints are addressed, the rate of patient satisfaction roughly doubles, according to one survey. With more patients using online reviews and social Read More
// By Sally Mildren // Our newest contributor, the CEO of Boss Lady Consulting, shares six insights about why a clear, well-developed strategy is the key to driving the results your organization is looking for. Strategy comes first — then tactics. How many times have leaders in marketing and patient success been asked to drive Read More