Digital Out-of-Home Advertising (DOOH)

Now is the Perfect Time to Leverage Out-of-Home Advertising

Matthew O’Connor, CEO and co-founder, AdQuick

“The COVID-19 pandemic has exposed a persistent challenge in health care: sharing public health and general health care initiatives with hard-to-reach and historically underserved communities,” says Matthew O’Connor of AdQuick. Here’s an excerpt from O’Connor’s new article: As health care systems and public health departments at the state, county, and local level look to gain Read More

Leveraging Out-of-Home Advertising to Reach Underserved Populations

Santa Clara selfie campaign

// By Matthew O’Connor // Out-of-home advertising provides an opportunity for hospitals, health systems, medical groups, and other health care organizations to get their messages to underserved, multilingual, and rural communities. The COVID-19 pandemic has exposed a persistent challenge in health care: sharing public health and general health care initiatives with hard-to-reach and historically underserved Read More